For decades, solid beauty wasn’t cool. Who wanted a soggy, soggy shampoo bar as part of their beauty routine?
But the priorities are changing. While we still don’t like soggy soaps, we’re more committed to lasting beauty, reducing plastic pollution and avoiding forest-ravaging ingredients like palm oil.
Sales of sparsely packaged solids – oil in solid plate form or balm in tablet form – rose 29% to £ 23million from January to May of this year.
And, tellingly, it’s not just hair care and soap that are being developed as solid products, but sophisticated midlife skin care staples such as anti-wrinkle serums and skin care products. night creams.
Anna Maxted gives verdict on selection of eco-friendly beauty bars – including Saving Face Serum (pictured)
As mindsets change, more luxury brands are joining the solid beauty revolution, such as UK skin care company Sbtrct, which recently launched the very first solid product based on retinol. “There is a growing awareness that we need to make significant changes to our way of life,” says founder Benjamin Grace. “Previously, there were two very clear consumer groups: environmentally conscious consumers and traditional consumers. But now there is no more border between them. The two groups have merged.
So if we want to consolidate our eco-responsible beauty arsenal while remaining elegant, what is there?
Saving Face Serum, £ 25 for 65g, from New Zealand brand Ethique. ethics.fr
What is that? Unscented and launched due to frustration over the cosmetics industry’s “heinous amount of waste”, it contains delicious ingredients (100 percent palm-free) – shea butter, rosehip and pomegranate oils. . It used to come as bars in a box, but now it’s in a compostable push-up tube.
Verdict: Excellent quality and excellent marks for inventiveness. But proper storage is essential because once it’s dry it’s like trying to rub your face with candle wax. 3/5
Sbtrct Rejuvenating Night Balm, £ 25.60 for 24g, sbtrct.co.uk
Anna said Sbtrct’s Rejuvenating Night Balm (pictured) is richer than just moisturizer and takes effort to massage.
What is that? Innovative, it is the first solid product containing a mild form of retinol. It contains hydration-retaining squalane (a skin moisturizing compound derived from olive).
Verdict: It is richer than a simple moisturizer and requires effort to massage it. Hours later, my skin is pleasantly plumped. 5/5
Bloom Jelly Serum Bar by Dew Mighty, £ 34, dewmighty.com
Anna said that Dew Mighty’s Bloom Jelly Serum Bar (pictured) is waterless and impressive in both style and substance.
What is that? A skin care superhero, it apparently does the job of up to eight products (calming redness, adding moisture, smoothing out rough spots, for example) and certainly contains some hard-working ingredients – vitamin C , squalane, blue chamomile oil, magnolia bark extract, jojoba seed oil and licorice extract.
Verdict: It’s waterless and impressive in both style and substance. 4/5
BALM IN A BOX
The Perfector by Ethics, £ 26.99 for 65g, feelunique.com
Anna said The Perfector by Ethique (pictured) softens quickly and does a thorough job, feeling silky and protective
What is that? This moisturizer for the face for dry to mature skin contains butters, seed oils and wax. It is strictly speaking a balm, not a cream, and ideally needs an airtight container to protect it.
Verdict: It softens quickly and does a thorough job, feeling silky and protective. Aesthetics aside, I warmly approve. 3/5
SOLID WITHOUT FRAGRANCE
Gallinée Prebiotic Cleansing Bar, £ 13 per 100g at gallinee.com
Anna said Gallinée’s prebiotic cleansing bar (pictured) left her skin well hydrated.
What is that? Fragrance-free and soap-free for sensitive skin, it contains lactic acid and prebiotics to support the skin microbiome.
Verdict: My skin was well hydrated after use. 4/5
Black Gold Polishing Bar from Buttah Skin. £ 13 for two 109g bars, cultbeauty.co.uk
Anna said Buttah Skin’s Black Gold polish bar (pictured) looked like affordable, everyday luxury.
What is that? Containing vitamin C and vitamin B3 to help protect the skin from free radicals, this bar also contains African cocoa butter, as well as minerals such as activated charcoal powder.
Verdict: With an intoxicating musky scent, it feels like affordable, everyday luxury. 4/5
FLORAL FACE OIL
Full of Grace Face Oil, £ 10 for 20g, lush.com
What is that? This oil bar contains murumuru butter (made from fruit fat found in murumuru nuts), organic almond oil, and rose oil.
Verdict: It melts on my skin, penetrates well and is soft but not greasy. 3/5
Anna said Full of Grace Face Oil (pictured) melts on the skin, absorbs well, and is softening but not greasy