- Glow Secret is one of the companies that sells the products in its two physical stores in Nairobi and online.
- One of the reasons the demand has grown so rapidly is that Korean products are made from non-harsh ingredients.
- Ranging from Sh1,500 to Sh2,000, the sunscreen does not leave a white mark on the face with any skin tone.
Korean beauty products enjoy great popularity in Kenya. Products made from natural extracts such as snail mucin, vitamin C, green tea, coconut oil, floral water, seaweed, bamboo extract and mushrooms have made a big entry into the Kenyan market.
Glow Secret is one of the companies that sells the products in its two physical stores in Nairobi and online.
Fatma Mohamed, head of Glow Secret, said she launched Korean products in 2019 after seeing a gap in the market.
âWe realized that the skin care products were overpriced or bogus. We decided to import from Korea and Japan. The recovery was really good. To our surprise, Kenyans already knew about Asian beauty products but couldn’t access them, âsays Fatma.
One of the reasons the demand has grown so rapidly is that Korean products are made from non-harsh ingredients.
Explaining the basic process of a skin care routine that everyone needs, Fatma says that a cleanser, moisturizer, and sunscreen, in that order, are a must.
She says sunscreen prevents skin from aging prematurely and helps reduce skin pigmentation caused by the sun’s rays.
âYour skin type doesn’t matter. These should be on your dressing table, âshe says.
Korean sunscreen is their bestseller and is “sold out most of the time.”
Ranging from Sh1,500 to Sh2,000, sunscreen, she says, doesn’t leave a white mark on the face with any skin tone.
Fatma noted, however, that if you have oily skin, use a water-based sunscreen with a matte finish.
Your morning routine should include a cleanser, then a toner (a moisturizing toner for the morning to balance the skin’s pH, then a vitamin C serum that protects the skin, then a moisturizer, then finish with a cream. solar.
For the nighttime routine, use a cleansing oil, do the second cleanser which is called a bubble cleanser where you exfoliate the skin, then tone it, apply serum, then eye cream, then moisturizer.
âPeople have different skin routines. At night your skin needs more than during the day, âshe says. She notes that people of different ages should use different products.
For a person in their twenties, moisturize and exfoliate. In your 30s, be sure to use products rich in antioxidants and retinol. At 40, get yourself products that help strengthen your barrier and keep skin firm.
âHave a routine that works for you this holiday season, find something that works to make you feel confident about yourself,â says Fatma.