Rancho Santa Fe-based Lovesong Beauty specializes in clean, natural beauty products that benefit your self-care routine and the planet.
Owners Emily and Matthew Bowman just hit the natural beauty market in February 2021 with their Weightless Leave-In Conditioner and Invisible Dry Shampoo Gel – their business has grown a lot over the past year. Previously only available on their website, Lovesong is now distributed on Anthropologie.com, GlossWire, Verishop, Profashion and a handful of green beauty shops and pharmacies.
Lovesong has just launched three new products, including Vegan Evergreen Shampoo and Ultralush Conditioner, free of parabens, sulfates, silicones, dyes, synthetic fragrances and synthetic preservatives. They also launched their first skincare product: Nectarous Body Cream, a lotion made with natural ingredients, plant extracts and emollient oils that provides antioxidant protection and hydration while improving skin texture and elasticity. the skin.
With Lovesong, the Bowmans have teamed up with a Los Angeles manufacturer that specializes in vegan, cruelty-free, and non-GMO products. In addition, the entire facility is powered by wind energy. Last year, they were certified cruelty-free by Leaping Bunny Organization and Cruelty-Free Kitty, and the products were featured in box programs with Earthlove, Cruelty-Free Kitty, and Nourish Beauty Box.
Lovesong’s first two products were packaged in glass and the three most recent are bottled in recyclable aluminum. They also use recycled shipping materials that are fully compostable and recyclable. A portion of their profits are donated to 1% For the Planet and the preservation of wild spaces.
Learn more at LovesongBeauty.com.