Beauty industry

The “Bloss” makeup trend will be everywhere this summer

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The beauty industry is constantly innovating. Each year brings new technologies, trends, formulations and even product categories, like the latest: a “bloss”. Un bloss is a lip gloss-balm hybrid combo that’s going to be everywhere this summer. The multi-tasking lip product will simplify your makeup routine while making your lips shine – literally.

“Bloss is a multitasking ‘gloss meets balm’ that’s perfect for summer because it adds a light pop of color and keeps your lips hydrated and hydrated,” Jamie Greenberg, celebrity makeup artist and founder of Jamie Makeup, told POPSUGAR. “It’s also great for people who don’t want to commit to heavy color on the lips.”

In the summer, many of us are already used to swapping out our heavier, more pigmented liquid lipsticks for lighter formulas, like high-shine lip glosses and silky lip balms. A bloss combines the two things we love about these popular summer lip products: the shine of a gloss and the hydration of a balm.

“Hybrid is always a good idea as people have less and less time to spend on their beauty routines, so if you can cover two or three bases with one product, that’s a no-brainer,” says Greenberg. . “It’s an easy way to add convenience to your life, especially if you’re on the go.”

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