Beauty industry

The founders of green-thumb beauty, inspired by plant life – WWD

Abena Boamah-Acheampong

Founder of Hanahana Beauty

Abena Boamah-Acheampong
Courtesy of Naomi Green

“I remember going to college and my mom gave me a pothos plant. She said, “If you can keep growing, it shows you’re responsible.” Since then, I have always liked to take care of [of] and have plants. As someone who suffers from a seasonal effect – and this was especially seen when I moved to Chicago in 2013 – I was very intentional in making sure that I designed my space to be so calming and pleasant as possible, and for me that means having plants and always trying to have a fresh flower in my space. Even when I started dividing my time between Ghana and the United States, I made sure that whatever house I lived in, I would buy new plants.

“Now I probably have about 15 plants in my space and for me, having and caring for plants kind of mimics how to communicate with others, especially when it comes to work and my team, as well as reminders of the way i take care of myself no plant is the same and even though they come from the same family some need more water than others and sometimes they just need to sit in the sun, but also some do not need too much.

Kendra Kolb Butler

Founder of Alpyn Beauty

Kendra Kolb Butler

Kendra Kolb Butler was spotted wildcrafting in Jackson Hole, Wyo.
Courtesy of Kendra Kolb Butler

“When I lived in New York, I wasn’t really into plants. But then I moved to Jackson Hole, Wyoming (a natural plant playground), and they became my life. I was immediately calmed and comforted by the lush forests and flowering meadows filled with colorful wildflowers and native wild plants, such as borage, sage, and chamomile. I was blown away by their ability to survive on their own, without any help, in the harsh mountain climate. It made me wonder if these wild plants could use this same “combat/survival mechanism” to help heal problem skin. My instincts were right – wild plants nourish, hydrate and protect, among other benefits – so I created Alpyn Beauty to infuse these hand-harvested wild plants into skin care formulas. Between the months of July and September, you can find me ‘wildcrafting’, which is the act of sustainably harvesting plants from the wild in their natural growing environment. Sustainability is a brand priority and 1% of every Alpyn Beauty purchase goes directly to restoring the national park. To date, our contributions have helped restore over 1,000 acres of sagebrush grasslands in Grand Teton National Park. This grassland is essential to the survival of not only wild plants, but also wildlife.

Matilda Thomas

Co-founder of Caudalie (with her husband Bertrand)
Launched in 1995

Matilda Thomas

Mathilde Thomas in the middle of the vines.
Courtesy of Mathilde Thomas

“My favorite plant has to be the vine. It brings a lot to my life because my husband Bertrand and I have built a skin care business around it. I like to call it the absolute plant. It produces in its sap the most powerful anti-dark spot molecule (viniferine), an anti-aging reference resveratrol and powerful antioxidants (polyphenols) in its seeds. The vine is inscribed in the history of the family because my parents are winegrowers at Château Smith Haut Lafitte.

“I was born and raised in nature. With Bertrand, we are very natural people. We love trees and believe they are the best natural climate solution. They extract carbon from the air and trap it, contribute to the well-being of the population, preserve biodiversity, improve water quality, control soil erosion. While living in New York in 2012, we spoke to Yvon Chouinard, founder of One Percent for the Planet and decided to donate 1% of Caudalie’s sales each year to plant trees. We have planted 10 million trees in 10 different countries in 10 years. Caudalie is the leading cosmetic contributor to One Percent for the Planet and potentially offsets its carbon footprint four times.

Susanne Kaufman

Founder of Susanne Kaufmann
Launched in 2003

Susanne Kaufman

Susanne Kaufmann in the Austrian Alps.
Courtesy/Torvioll Jashari

“I grew up in the idyllic Austrian Alps, immersed in an understanding of local traditions and the beauty and wellness benefits that could be found in the plants that grew in abundance in the region. I first embraced the beauty and healing power of regional herbs and plants through my beloved grandmother – we made healing tonics and marigold cream. This is where I formed my passion and curiosity for natural healing ingredients and powerful formulations. To this day, nature is my greatest source of inspiration. We source many of our active ingredients from the rich environment around us here in the Austrian and Swiss Alps. We use powerful botanicals such as arnica, chamomile, marigold, lavender and rosemary. The natural strands found in our oil baths and room diffusers are hand-picked from the Austrian mountains and surrounding regions, which not only tells a great story about nature here, but helps reduce our carbon emissions. carbon and leave a light footprint on our planet. I have always stood for sustainability. Local ingredients, environmentally friendly production, sustainable packaging innovation, manufacturing processes and a deep respect for nature and people. This has always been our philosophy. It’s always been about the whole picture.