Beauty products

US lawsuit claims L’Oreal makes products that appear to come from France

NEW YORK, Feb 18 (Reuters) – A new lawsuit filed in the United States on Friday accuses L’Oreal SA (OREP.PA) of tricking U.S. consumers into overpaying for its beauty products by tricking them into believing they are made in France.

Veronica Eshelby, the plaintiff in the proposed class action, said that L’Oréal’s labeling of its products “L’Oréal Paris” and the use of French words such as “fini mat” (matte finish) and “without oil” (without oil) are supposed to suggest that its products are French.

She said the products are not actually made or sold in France, but are designed by the company’s New York subsidiary for the US market, and manufactured at its plant in North Little Rock, Arkansas, or elsewhere in the States. United States and Canada.

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Eshelby, a resident of Orange County, Calif., said she bought shampoo and two other products labeled L’Oreal Paris, and “didn’t notice or read the fine print” revealing North American origins. American products.

“Millions of American consumers are paying too much for L’Oreal ‘Paris’ products that are not what they claim to be,” according to the lawsuit filed in Manhattan federal court. “The fine print does not prevent reasonable consumers from being misled.”

L’Oreal did not immediately respond to requests for comment. Eshelby’s attorneys did not immediately respond to similar requests. The lawsuit seeks unspecified damages.

Companies are periodically sued over the origin of their products in US courts.

In 2015, Anheuser-Busch (ABI.BR) offered refunds to settle a lawsuit in Florida, claiming it misled consumers into believing it was brewing Beck’s beer in Germany, despite production having moved in 2012 to St. Louis, Missouri.

The case is Eshelby v L’Oreal USA Inc, US District Court, Southern District of New York, No. 22-01396.

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Reporting by Jonathan Stempel in New York Editing by Marguerita Choy

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